Creative Destruction With London’s Queen of Sour Dough.

Bridget Hugo shares the secret to flavourful bread and how her slow-fermentation method in wood-fired ovens leads to better nutrition. Hugo started the wildly successful sour dough pizza operation Franco Manca in London and quickly expanded to over 45 outlets. She used the same techniques and wood-fired ovens to launch her Bread Bread operation in the heart of Brixton Village.